Introduced in 1961, Sprite is the world’s leading lemon-lime flavored soft drink. Sprite is sold in more than 190 countries and ranks as the No. 3 soft drink worldwide, with a strong appeal to young people. Millions of people enjoy Sprite because of its crisp, clean taste that really quenches your thirst. But Sprite also has an honest, straightforward attitude that sets it apart from other soft drinks. Sprite encourages you to be true to who you are and to obey you.
Since its inception is 1999, Sprite has not only established itself as a brand which successfully boasts it’s ‘cut-thru’ perspective with an authentic, edgy, irreverent, urban and straight forward style, but has also achieved status of an undisputed youth ‘badge’ brand. Today Sprite is the most preferred and fastest growing soft drink in India and has become the second largest soft drink in 2009, aiming for the No.1 spot.