Colgate Active Salt Toothpaste

1. Claims to be the first toothpaste in India that contains Salt2. Anti Tooth Decay Toothpaste3. Toothpaste has a refreshing minty taste4. Has the power of Active Salt to fight germs and give healthy gums and teeth5. Catchy advertising and good distribution

Our Advertising:

1. No direct competitor threat to this niche segment of salt toothpaste, however many competitors present in the toothpaste industry with other better offerings2. Product may lose market retention and can be wiped out if not advertised and publicized well3. Lack of awareness of qualities of salt for oral care among consumers

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